LinkedInĬompany: LinkedIn // Designer: LinkedIn – InternalĬlick here to see LinkedIn’s brand guidelinesĮven though LinkedIn is primarily a website and mobile app, they make sure to cover any print materials. As a result, take this as a great opportunity to explore a new brand without bias. Optus is a cellular services provider in Australia, so you may not be familiar with their name or brand. When your brand identity goes as far as your mascot on shopping bags as your customers walk out the door – I think you’re doing pretty well. Whether you’re looking to produce a document that’s fairly straightforward, or complex and in-depth, you should find a resource in this list.Ĭlick here to see Optus’s brand guidelines With that in mind, I’ve gathered some of the best publicly available brand guidelines that I could find in order to help you brainstorm what should go into your own brand guidelines.

These guidelines will be referenced by everyone who touches your brand, internally or externally, and will often be partially reused in future brand identity revisions.īecause of that, it’s important that you define enough of the guidelines to keep your brand consistent, but keep them short enough that contributors can actually digest all of the rules. Brand guidelines are, in essence, your owner’s manual on how to “use” your brand. Brand integrity is a fragile thing, so it needs to be treated as such.

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